Most cool roof materials function by reflecting a higher percentage of solar radiation relative to your average highly absorptive black roof. They also prevent more heat from passing through the roof assembly and thereby help to regulate the interior temperature of building. There are many ways to make your roof cooler:
Add rated cool white or reflective pigments to existing roofs to help a) reflect the heat of the sun and b) protect the degradation of roof material from damaging UV radiation
Pre-coat roofing materials with a rated cool roof coating at the factory
Apecify reflective gravels to substitute for dark gravels or add reflective gravel material to existing roofs
Pre-spray polyurethane foam roofs with protective cool coatings in the factory
Pre-apply and apply cool roof coatings to both tile and metal roofs
Add clear binders to traditional paving materials including cement and asphalt to increase solar reflectance (30-50%)
With just a little planning and organization, builders and building professionals can tap into these smart new resources. Organizations like the Cool Roof Rating Council now exist to help provide ratings that let you know which materials provide truly top performance. Also, the Cool Roof Calculator, developed by the U.S. Department of Energy's Oak Ridge National Laboratory (V1.2) provides a helpful tool to estimate how much energy you might save via a cool roof installation. Increasingly tax credits are available through government organizations such as the IRS and the DOE for the installation of efficient and energy-saving roof materials, both residential and commercial. Companies like PHP are helping by providing rooftop support and organizational systems that work with cool roofs.
Though we have known about the existence of the urban heat island effect since the early 1800s, we have finally developed materials, techniques and tools that save money. According to models by climate change research as recently as Jan 2017, the simple choice to implement materials found in cool pavements and cool roofs is perhaps the cheapest and quickest measure we can take to reduce urban heat island effect in our built environment.